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Bruno Mars has announced a new collaboration between Stetson and his lifestyle label, Ricky Regal, featuring the Regal 10X Straw cowboy hat. The hat, inspired by Stetson’s archival pieces, is handmade using shantung straw and includes details like a silk cord hatband with a gold horseshoe pin. This collaboration follows the success of their first release, the fur-felt Regal 6X cowboy hat, which is still available on Stetson.com. Stetson’s CEO praised Mars for bringing a modern attitude to the brand’s rich history and craftsmanship with this collaboration.
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