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Betty Crocker is launching a new “Bettier Than Ever” era with refreshed packaging featuring brighter colors, updated photography, and a new look for its iconic red spoon. The recipes and products themselves are staying the same.
But the bigger—and much stranger—news is that Betty Crocker is turning cake into fashion.
The brand launched The Betty Ate Collection, a limited-edition line of cake-slice-shaped handbags inspired by three popular cake flavors:
- 💛 Yellow Cake — yellow cake with chocolate frosting
- 🍫 Triple Chocolate Fudge — chocolate cake with dark chocolate frosting
- 🍓 Strawberry Cake — strawberry cake with cream cheese frosting
The vegan-leather bags feature Betty Crocker packaging-inspired designs, a red spoon zipper pull, and interchangeable accessories like candles, chocolate swirls and strawberries.
The bags are $89 each and are available exclusively through Betty Crocker’s website while supplies last, with another release coming September 10 at 9 a.m. ET.
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