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Post Malone is officially stepping into the fashion world. On Monday (September 1), the superstar debuted his namesake fashion label, Austin Post, with a runway show at the historic Hôtel de Bourdon in Paris.
The debut collection, titled Season One: At First Light, blends Dallas western flair with Southwest ranch influences. Think dark-washed jeans stamped with gold star emblems, rugged suede jackets, cowboy-inspired velvet pieces, and exclusive Lucchese boots. Each look reflected Post’s Texas roots while giving western wear a fresh, high-fashion edge.
The show’s finale stole the spotlight as a model rode a horse down the runway, making for a truly cinematic close. Post himself wrapped the night with a thank you to the crowd, dressed head-to-toe in denim and, of course, a cowboy hat.
In an interview with WWD, Post admitted that creating his own label is a longtime dream come true:
It’s something I’ve always wanted to do, this collection is really special — it speaks to me.
With Austin Post now officially on the map, the musician-turned-designer is proving that his creative range goes far beyond music.
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