Hard MTN DEW is coming out with a new flavor, along with a new campaign; Cherry flavor looks to help the redheads. The MTN Dew team has launched the Save The Redheads campaign, by offering a free subscription to any dating app of the winners choosing to help redheads find each other. Lucky winners will also receive cash to purchase Hard MTN DEW Code Red. Winners will be selected based on authenticity, originality, passion for redheads and love for Hard MTN DEW.
Erica Taylor, senior brand for Hard MTN DEW saying this:
We’re asking Hard DEW fans far and wide, redhead or not, to support the cause, share with friends and spread the Code Red/redhead love
