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Reese’s is introducing a new Peanut Butter Cup addition to help celebrate the upcoming Summer Olympics in Paris. Reese’s Medals will launch the ‘Legend vs. Newcomer’ campaign, teaming up with legendary US Olympics and Paralympic gold medalists alongside Olympic hopefuls, to engage fans in a friendly competition.
Legends include:
U.S. Olympic gold medalist Alex Morgan (Soccer) – @alexmorgan13
U.S. Paralympic gold medalist Jessica Long (Para Swimming) – @jessicatatianalong
Newcomers include:
U.S. Olympic hopeful Sophia Smith (Soccer) – @sophsssmith
U.S. Paralympic hopeful Haven Shepherd (Para Swimming) – @havenfaithshepherd
As part of the new campaign, fans can anticipate engaging with @Reeses and the athletes’ Instagram accounts. Fans will be challenged to guess which athlete is behind some truly unexpected facts and stories.
Reese’s Medals are now available for a limited time in snack, standard, and king-size packages, nationwide.
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